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How To Learn SEO – The Beginners Guide

How to Learn SEO Featured Image

Learning SEO can be simple, but certainly not easy. As a beginner, there are many areas you will need to master (including technical SEO, on-site optimization, off-site optimization, link building and more). This article advises you how to start.

Setup a Test Site

The first thing you should do, is setup a test site which will allow you to experiment with the SEO strategies you are reading and learning about. You will also be able to better understand some of the more technical aspects being discussed in many SEO materials.

We recommend going with one of the popular content management systems (CMS) like WordPress or Shopify. It is generally easier and quicker to get setup on such platforms, plus there is a lot of learning resources and materials already published online about them. If you run into issues, more likely than not someone will have written an article about how to fix it already.

Only Learn From Experts

You need to be careful of who you learn from when it comes to learning SEO, there is a lot of myths, misconceptions and misinformation out there.

Whenever possible, seek to learn from those that do as they say. Anyone offering advice on SEO should be actively ranking for competitive keywords. Those working as an in-house SEO for a popular brand or at a respected agency are likely to be more trustworthy.

Avoid anyone making too-good-to-be-true promises and guarantees like:

  • Overnight ranking.
  • Rankings for competitive keywords with little-to-none investment.
  • Turnkey systems which always result in rankings.
  • Guaranteed top positions.

There are plenty of good SEOs to learn from, make sure you follow some of the Google spokespeople (like John Mueller) who often interact and engage with credible SEOs.

Read The Official Google Docs

Google provides plenty of documentation explaining how their search engine works. You would be silly to note read it!

Pay particular attention to their quality rater guidelines. These give you a great insight into what type of sites they are aiming to rank top in the search results.

Written by Kyle Garcia

Hi, I'm Kyle.

For the last 9 years I have been studying, researching and perfecting everything marketing related.

I specialise in SEO, and also have a lot of experience in PPC, digital PR and content marketing. At times I dabble in web development and design, but find it is usually best I leave this stuff to the real experts.

Over the years I have been fortunate enough to work closely with many household name brands, helping them see growth in the millions of $, and also managed to create and grow my own Amazon affiliate site before it was acquired in early 2022.

Now I'm sharing my learnings with the readers of this site.

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