What is Social Media Marketing?

What is Social Media Marketing

Social media marketing is when social media platforms are used to connect a business, brand, person or organization with their target audience.

It is usually done with the aim of building brand awareness, increasing enquiries or sales, driving traffic to a website and/or persuading the target audience in some way.

Social media marketing can include:

  • Publishing content across social media platforms and profiles.
  • Listening to and engaging with followers and potential customers.
  • Running paid advertisements.
  • Analysing your online presence and advertising/brand building results.
  • Connecting with, creating and growing new, relevant online communities.
  • Analysing competitors social media presence and strategies.

Due to the considerable number of users that social media platforms attract each and every day, social media will likely make up a vital part of any successful online marketing campaign.

At the time of writing, some of the most popular social media platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat and TikTok.

Written by Kyle Garcia

Hi, I'm Kyle.

For the last 9 years I have been studying, researching and perfecting everything marketing related.

I specialise in SEO, and also have a lot of experience in PPC, digital PR and content marketing. At times I dabble in web development and design, but find it is usually best I leave this stuff to the real experts.

Over the years I have been fortunate enough to work closely with many household name brands, helping them see growth in the millions of $, and also managed to create and grow my own Amazon affiliate site before it was acquired in early 2022.

Now I'm sharing my learnings with the readers of this site.

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