How to Plan & Build a Motivational Blog – 7 Steps

Start and create a motivational blog featured image - hands clipping a piece of paper that reads 'you can't' to say 'you can' instead.

Starting a blog can be a great way to share your thoughts and feelings with the world and build a platform for promoting your work or ideas. But before you can start blogging, you need to come up with a topic that will engage and motivate your readers. Here are some tips for finding the right topic for your motivational blog.

Plan Your Motivational Blog

Before you start writing your motivation, you’ll need to do some planning. This will help you stay on track and avoid writer’s block. In addition, planning will help you determine what content will be most beneficial to your readers. Here are some things to consider when planning your motivational blog:

  • Know the purpose for writing, whether you’re trying to inspire others to take action or simply share your thoughts and experiences.
  • Understand your target audience. For example, you can write for people who are already motivated or who need a little extra push.
  • Figure out what topics you are passionate about. If there is something that you can write about that will keep you motivated to write regularly, that could be a good option.

Once you’ve answered these questions, you’ll have a better idea of what to write about on your blog.

Picking a Niche

When choosing a topic for your motivational blog, it’s crucial to pick a niche. This will help you focus your content and appeal to a specific audience. The best way to choose a niche is to think about what you’re passionate about.

You’ll be more likely to stay motivated and write regularly by writing about something you’re interested in. Additionally, writing about a topic you’re passionate about will make your content more engaging for your readers.

Another way to choose a niche for your blog is to consider what you have to offer that is unique. If you have specific experiences or knowledge that others don’t, this can be an excellent basis for your blog. In addition, by sharing your unique perspective, you’ll be able to inspire and motivate others in an authentic and relatable way.

Here are some ideas for your motivational blog:

  • health and fitness
  • personal development
  • business and entrepreneurship
  • relationships
  • travel
  • food and lifestyle
  • parenting

Once you’ve chosen a niche, you can start brainstorming ideas for your blog posts.

Find Competitors & Examples

Once you’ve chosen a niche, it’s time to do some research. The best way to find out what others are writing about is to look at competitor blogs. By looking at what others are doing, you can get a better idea of what’s working and what isn’t. Additionally, you can use competitor blogs as inspiration for your content.

When you’re looking at competitor blogs, it’s essential to consider the quality of the content. Not all blogs are created equal, and some will be better than others. Be sure to only take inspiration from the best of the best. In addition, it can be helpful to find examples of successful blogs in your niche. This way, you can model your blog after ones that are already successful.

One way to make sure you’re finding quality competitor blogs is to use Google’s search operators. For example, if you’re in the health and fitness niche, you can search for “best health and fitness blogs.” This will give you a list of the most popular and well-respected blogs in your niche.

Another great way to find quality competitors is to search Google for a keyword like “motivational blogs” and copy them into a list. Finally, you can use Evernote, Google Docs, or a simple text document to keep track of your research.

Once you have your list, put those blogs into SEMrush and see what keywords they rank for. SEMrush will tell you what their competitors are and help you understand their blog traffic.

By conducting this research, you’ll be able to find the best blogs in your niche and get some great ideas for your content. It’s essential to take this step before you start writing to be sure you’re creating content that is unique and valuable for your potential visitors.

Starting a Motivational Blog in 7 Steps

Once you’ve done your research, it’s time to start the blog creation process. Here are seven steps to get you started right away.

Step 1: Pick a Domain Name for Your Motivational Blog

Before you launch your motivational blog, one of the first things you’ll need to do is choose a domain name. This can be tricky since there are a lot of factors to consider. For example, you’ll want to choose a domain name that’s memorable and easy to spell. At the same time, you’ll also want to make sure that the domain name is relevant to your blog’s content. With so many factors to consider, how can you make sure you choose the right domain name for your blog?

One way to narrow down your options is to brainstorm a list of potential names. Once you have a list of possibilities, you can eliminate some of the less promising options. For example, if any names on your list are difficult to spell or remember, you can cross them off.

Alternatively, if any names are irrelevant to your blog’s content, you can also eliminate those from consideration. Then, once you’ve narrowed down your options, you can start to evaluate the remaining choices more carefully.

For example, which option best represents the content and tone of your blog? Which option would be most memorable for potential readers? Answering these questions will help you choose the perfect domain name for your motivational blog.

Remember, when choosing a domain name:

  • Keep it simple. A complex or difficult-to-pronounce domain name will be hard for people to remember and find. Stick with something simple and easy to remember.
  • Make it relevant. Choose a domain name that reflects the content of your blog. If your blog is all about motivation, choose a domain name that includes the word “motivation” or some other related keyword.
  • Be unique. With so many blogs, it’s essential to choose a domain name that sets you apart from the rest. Avoid anything too generic or common—try to be creative and stand out from the crowd.
  • Keep it short. A shorter domain name is easier to remember and type into a browser. So if you can find a short, catchy, and relevant domain name, go for it.
  • Check availability. Before settling on a particular domain name, make sure it’s available. You can do a quick search online to check availability through a website like GoDaddy.

Step 2: Select Your Motivational Blog Hosting

Once you’ve chosen a domain name for your motivational blog, it’s time to select a hosting provider. This company will host your blog and keep it running smoothly. When choosing a hosting provider, there are a few key factors to consider.

There are many different options available, and it can be challenging to know which one is right for you. Here are a few things to consider when making your selection:

Level of Control and Design

If you’re not interested in spending a lot of time on the technical aspects of blogging, you might want to choose a platform that offers pre-designed themes and simple tools for adding content. On the other hand, if you’re comfortable with code and enjoy complete freedom to customize your blog, you’ll need a self-hosted solution.

Traffic Considerations

You probably won’t need much storage space or bandwidth when you first start out. However, if you anticipate significant growth in the future, you’ll need a hosting plan to accommodate it. While it’s always possible to upgrade your plan later, it’s often more convenient (and less expensive) to choose a plan that can accommodate your future needs from the beginning.

Security and Reliability

When choosing a hosting provider, it’s essential to consider security and reliability. Ensure that the provider has a good reputation and that your blog will be well-protected from hackers. Additionally, you’ll want to choose a provider with a good track record of uptime—you don’t want your blog going down when readers are trying to access it.

Customer Service

Another important consideration is customer service. If you have any problems with your blog, you’ll want to be able to get help from a knowledgeable and friendly customer service representative. Also, make sure that the hosting provider you choose offers 24/7 customer support so you can always get the help you need.


Finally, it’s essential to consider your budget when choosing a hosting provider. If you’re just starting your blog, you might want to choose a cheaper option. However, if you have a larger budget and want the best possible service, you might want to consider a more expensive option. Most of the time, paid hosting will be a much better option than free options because you’ll get more features and better support.

Step 3: Install WordPress

Now that you know what to look for in a hosting provider, it’s time to install WordPress. WordPress is a popular content management system (CMS) that makes it easy to create and manage a blog.

While other CMS options are available, WordPress is by far the most popular choice for bloggers. It’s used by millions of people worldwide, and it offers a wide range of features and plugins to make your life easier.

Installing WordPress is usually a simple process, but it can vary depending on your hosting provider. Many hosts will offer a one-click install option, making the process even easier. If your host doesn’t provide this, don’t worry—it’s still relatively simple to install WordPress manually. 

For example, SiteGround provides a 1-click WordPress installation, making it super easy to get started.

Step 4: Find a Motivational Blog Theme

Now that you’ve installed WordPress, it’s time to find a theme for your motivational blog. A theme is a pre-designed template that you can use to give your blog a specific look and feel. WordPress has thousands of themes available, so you’re sure to find one that fits your needs.

There are a few things to keep in mind when choosing a theme. First, consider the overall look and feel you want for your blog. Do you want a simple, minimalist design or something more complicated? Once you’ve decided on the general style, take a look at each theme’s specific features.

For example, some themes might offer social media integration, while others might offer a more traditional blog layout. In addition, pay attention to the reviews of each theme—this can give you a good idea of how well it works in practice.

There are many free themes available, but if you want more control over the design of your blog, you could consider a paid theme. Paid themes usually offer more features and options than free themes, and they’re often more reliable and well-supported. However, they can also be more expensive.

If this is your first blog or website, you might want to start with a free theme to get a feel for how WordPress works. Once you’re more familiar with the platform, you can always upgrade to a paid theme.

Step 5: Personalize Your Motivational Blog

One of the great things about WordPress is that it is highly customizable, allowing users to personalize their site to suit their individual needs. If you’re looking to add a personal touch to your motivational blog, the Customizer panel is a great place to start.

With the Customizer, you can change your site’s colors, fonts, and layouts to create a unique look that reflects your personality. You can also add custom widgets and social media buttons to help promote your blog and connect with your audience. By taking advantage of Customizer’s features, you can create a motivational blog that is truly your own.

Designing your blog is simple. Just log in to your WordPress dashboard and navigate to the Customizer panel. From there, you can make changes to your site’s appearance. Once you’re happy with the result, click “Save & Publish” to save your changes.

Step 6: Carry Out Keyword Research

One of the best ways to find low-competition keywords is to look at what other successful bloggers in your niche are targeting. Using the list of motivational blogs you collected as a starting point lets you know which keywords are being used most frequently.

You can then use SEMrush to further assess the competition for these keywords and determine which ones are most likely to help you achieve success.

You’ll want to create a free account with SEMrush and then use the Keyword Magic Tool to develop a list of relevant keywords. You can also use this tool to develop questions and keywords within the motivational niche that people are searching for.

Another great way to identify low-competition keywords is to think about the specific needs of your audience. For example, what kind of information are they looking for? What terms do they use when searching for this type of content? By taking the time to understand your audience’s needs, you’ll be able to target keywords that will allow you to reach them more effectively.

By carrying out keyword research and targeting low-competition keywords, you’ll be able to improve your chances of ranking highly in search engines and driving traffic to your blog. More traffic means more opportunities to convert readers into subscribers and customers.

Step 7: Publish Your First Motivational Blog Post

Once you have a good competition keyword to target, it’s time to start writing your first blog post. Remember, your goal is to provide value to your readers. With that in mind, take your time to craft a well-written and informative post that will help your readers achieve their goals.

When writing your post, be sure to include the targeted keyword in the title and throughout the body of the post. However, don’t overdo it. Keyword stuffing will not only turn off your readers, but it will also hurt your chances of ranking highly in search engines. A good rule of thumb is to use your keyword(s) 1% to 2% of the time.

In addition to including your keyword(s), you’ll also want to make sure your post is well-structured and easy to read. Breaking your content up into smaller paragraphs and using subheadings will help to make your post more scannable and accessible.

Don’t forget that the primary purpose of your blog post is to answer your readers’ questions. That is why it’s so important to research your topic before you start writing. By understanding your audience’s needs, you’ll be able to create content that is truly valuable to them.

Once you’ve written your post, take the time to proofread it carefully. Typos and grammatical errors can make your blog look unprofessional and turn off your readers. Have someone else read over your post to catch any mistakes you missed.

When satisfied with your post, hit the “Publish” button and share your content with the world.

Here are some tips to make sure you do it right the first time:

  • Write a catchy headline
  • Use strong keywords throughout your post
  • Structure your post in an easy-to-read format
  • Include images, videos, or infographics
  • Edit and proofread your post before publishing

By following these tips, you can give yourself the best chance for success with your first blog post.

Marketing Your Motivational Blog

Just writing blog posts isn’t enough. You also need to market your content if you want people to read it. Marketing means promoting your content through different channels to reach the most significant number of people possible.

The good news is that there are several ways you can market your blog posts and get them in front of your target audience. Here are some of the most effective methods:

  • Share your content on social media
  • Write guest posts for other blogs in your niche
  • Participate in online and offline forums
  • Submit your content to directories and aggregators
  • Comment on other blogs in your niche

There are many different ways to market your content. The key is to experiment and find the best methods for you and your blog. By taking the time to market your content, you can dramatically increase the number of people who see it. Sometimes, more than one method is necessary to get the results you want, but you won’t know unless you try different techniques.

SEO for Your Motivational Blog

If you’re running a motivational blog, there are a few things you need to keep in mind when it comes to SEO. But first, what is SEO? SEO stands for “search engine optimization.” It’s the process of optimizing your blog posts to rank highly in search engines like Google.

So, the first step is to make sure that your site is accessible to search engines. You need to register your site with Google Search Console to do this. This free service allows you to submit your site to Google and track its performance in the search results.

You’ll also want to ensure that your site is well-coded and free of errors. A well-coded site will load faster and be easier for search engines to crawl. In addition, you can use Google’s PageSpeed Insights tool to check the speed of your site and identify any areas that need improvement.

Once your site is registered and well-coded, you can start thinking about optimizing your blog posts for the search engines. Remember, the goal is to rank highly for your chosen keywords. There are a few different ways to do this:

  • Use keyword-rich titles and descriptions
  • Include your keywords in the body of your post
  • Use keyword-rich tags
  • Optimize your images with keywords
  • Link to your content

These are just a few of the many things you can do to optimize your blog posts for the search engines. The key is to focus on providing value to your readers while including the keywords you want to rank for. By doing this, you’ll be able to improve your blog’s SEO and get more traffic from the search engines.

Social Media Marketing for Your Motivational Blog

In addition to SEO, social media marketing is another essential aspect of running a successful blog. Social media platforms like Facebook, Twitter, Instagram, and Pinterest can be a great way to promote your content and build an audience.

When it comes to social media marketing, the key is to be active and engaging. That means posting exciting and shareable content, replying to comments and questions, and participating in relevant groups and forums.

By taking the time to market your blog on social media, you can reach a larger audience and build a loyal following. Your following can promote your content and help you achieve your blogging goals.

Finally, here are some tips on how to start your social media marketing:

  • Choose the right platform
  • Create shareable content
  • Engage with your audience
  • Be active and consistent
  • Experiment and track your results

There is no one-size-fits-all approach to social media marketing. The key is to find the platform that works best for you and your blog. Once you’ve found the right platform, focus on creating shareable content and engaging with your audience. If you do this, you’ll be able to build a loyal following and promote your blog effectively.

Content Marketing for Your Motivational Blog

In addition to SEO and social media marketing, content marketing is another crucial aspect of running a successful blog. Content marketing creates and promotes valuable and relevant content to attract and retain an audience.

Content marketing is vital for a motivational blog because it helps you build an audience and promote your content effectively. To be successful at content marketing, you need to create high-quality, shareable content. This content should be relevant to your niche and audience.

The best way to get started with content is to do the following:

  • Identify your audience
  • Find out what they want to read
  • Create content that is valuable and relevant
  • Share your content with your audience

Doing this will help you create valuable and relevant content for your audience. If you focus on developing and sharing great content, you’ll be able to build a loyal following and promote your blog effectively.

Email Marketing for Your Motivational Blog

Email marketing is another critical aspect of running a successful blog. Email marketing is promoting your content or products to your audience through email.

Email marketing is a great way to build an audience and promote your content effectively. To be successful at email marketing, you need to create high-quality, shareable content. This content should be relevant to your niche and audience.

Here are some tips for making the most of your email marketing efforts:

  • Create a mailing list
  • Offer something of value to your audience
  • Write compelling subject lines
  • Segment your list
  • Test your emails

The key to email marketing is to create high-quality, shareable content. If you do this, you’ll be able to build a loyal following and promote your blog effectively.

Paid Advertising for Your Motivational Blog

Paid advertising is another important aspect of running a successful blog. Paid advertising promotes your content or products to your audience through paid channels.

You can reach a larger audience and promote your content more effectively with paid advertising. The key to making the most of your paid advertising efforts is to focus on creating high-quality, shareable content. This content should be relevant to your niche and audience.

In addition, paid advertising, especially for a motivational blog, can be a great way to build an audience and promote your content. Paid advertising can help you reach a larger audience, build brand awareness, and generate leads and sales.

To get started with paid advertising, you need to do the following:

  • Choose the right platform
  • Create shareable content
  • Set a budget
  • Monitor your results

Paid advertising is a great way to promote your content and build an audience. First, however, it’s essential to choose the right platform and create shareable content. If you do this, you’ll be able to make the most of your paid advertising efforts and ensure that it’s worth the money you’re spending.

Monetizing Your Motivational Blog

If you’re running a motivational blog, you’re probably looking for ways to monetize your site. After all, helping people achieve their goals is a noble pursuit, but it’s not going to pay the bills if you’re not generating some revenue. Luckily, you can use a few different strategies to monetize your blog.

One option is to sell advertising space on your site. This can be a great way to generate some income, but it’s essential to make sure that the ads are relevant to your audience and don’t detract from the user experience. Google Adsense is an example of an advertising network you can use.

Another option is to sell products or services through your blog. This could include anything from e-books and online courses to physical products like clothing or fitness equipment. If you have something of value to offer your readers, they’ll be happy to buy it from you.

Finally, you can also use your blog to promote affiliate products. This involves promoting other people’s products in return for a commission on each sale. Again, it’s a great way to earn some extra income without creating or shipping any products yourself.

Whichever strategy you decide to use, monetizing your blog can be a great way to make extra money while helping others achieve their goals.

Here are some specific monetization methods that you might want to consider:

  • Recommending motivational books that have helped you in your journey
  • Creating and selling an e-book or online course on how to become motivated
  • Selling physical products like clothing or fitness equipment
  • Promoting particular products that you like

There are several different ways to monetize your motivational blog. The key is to find a method that works for you and your audience.


There’s never been a better time to start a motivational blog. With so many people looking for ways to improve their lives, a motivational blog can be a great way to help them achieve their goals.

If you’re thinking about starting a motivational blog, there are a few things you need to do to ensure that it’s successful. First, you need to choose a niche and focus on creating high-quality, shareable content. Second, you need to set a budget and focus on building an audience. Finally, you need to choose the right monetization strategy for your site.

If you follow these steps, you’ll be well on your way to starting a successful motivational blog, helping people achieve their goals while earning extra income.

Written by Kyle Garcia

Publishing internet marketings news, information and tutorials.

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